Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
77617C
RGB
119, 97, 124
HSL
289, 12%, 43%
HSB
289, 22%, 49%
CMYK
4, 22, 0, 51
LAB
44, 13, -12
LCH
44, 18, 318
OKLCH
0.52, 0.05, 320
XYZ
16, 14, 21
LUV
44, 10, -18
HWB
289, 38%, 51%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.