Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77879F
RGB
119, 135, 159
HSL
216, 17%, 55%
HSB
216, 25%, 62%
CMYK
25, 15, 0, 38
LAB
56, -2, -15
LCH
56, 15, 263
OKLCH
0.62, 0.04, 258
XYZ
23, 24, 36
LUV
56, -9, -22
HWB
216, 47%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.