Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77A5EA
RGB
119, 165, 234
HSL
216, 73%, 69%
HSB
216, 49%, 92%
CMYK
49, 29, 0, 8
LAB
67, -2, -40
LCH
67, 40, 268
OKLCH
0.72, 0.11, 258
XYZ
36, 37, 83
LUV
67, -23, -63
HWB
216, 47%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.