Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77B9CD
RGB
119, 185, 205
HSL
194, 46%, 64%
HSB
194, 42%, 80%
CMYK
42, 10, 0, 20
LAB
71, -18, -17
LCH
71, 25, 224
OKLCH
0.75, 0.07, 219
XYZ
36, 43, 64
LUV
71, -31, -23
HWB
194, 47%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.