Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77CFED
RGB
119, 207, 237
HSL
195, 77%, 70%
HSB
195, 50%, 93%
CMYK
50, 13, 0, 7
LAB
78, -22, -24
LCH
78, 32, 227
OKLCH
0.81, 0.09, 222
XYZ
45, 55, 88
LUV
78, -39, -34
HWB
195, 47%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.