Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
780205
RGB
120, 2, 5
HSL
358, 97%, 24%
HSB
358, 98%, 47%
CMYK
0, 98, 96, 53
LAB
24, 46, 35
LCH
24, 58, 37
OKLCH
0.36, 0.15, 28
XYZ
8, 4, 1
LUV
24, 78, 16
HWB
358, 1%, 53%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.