Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
780700
RGB
120, 7, 0
HSL
4, 100%, 24%
HSB
4, 100%, 47%
CMYK
0, 94, 100, 53
LAB
25, 45, 37
LCH
25, 58, 40
OKLCH
0.36, 0.14, 30
XYZ
8, 4, 0
LUV
25, 78, 18
HWB
4, 0%, 53%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.