Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
781C09
RGB
120, 28, 9
HSL
10, 86%, 25%
HSB
10, 93%, 47%
CMYK
0, 77, 93, 53
LAB
27, 40, 35
LCH
27, 53, 42
OKLCH
0.38, 0.13, 33
XYZ
8, 5, 1
LUV
27, 69, 20
HWB
10, 4%, 53%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.