Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
788CA5
RGB
120, 140, 165
HSL
213, 20%, 56%
HSB
213, 27%, 65%
CMYK
27, 15, 0, 35
LAB
57, -3, -16
LCH
57, 16, 259
OKLCH
0.63, 0.04, 254
XYZ
24, 25, 39
LUV
57, -11, -23
HWB
213, 47%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.