Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7899BB
RGB
120, 153, 187
HSL
210, 33%, 60%
HSB
210, 36%, 73%
CMYK
36, 18, 0, 27
LAB
62, -5, -22
LCH
62, 22, 256
OKLCH
0.67, 0.06, 250
XYZ
28, 30, 51
LUV
62, -17, -32
HWB
210, 47%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.