Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78BBFB
RGB
120, 187, 251
HSL
209, 94%, 73%
HSB
209, 52%, 98%
CMYK
52, 25, 0, 2
LAB
73, -9, -39
LCH
73, 40, 257
OKLCH
0.77, 0.11, 248
XYZ
43, 46, 98
LUV
73, -30, -61
HWB
209, 47%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.