Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78CBE2
RGB
120, 203, 226
HSL
193, 65%, 68%
HSB
193, 47%, 89%
CMYK
47, 10, 0, 11
LAB
77, -22, -20
LCH
77, 29, 222
OKLCH
0.80, 0.09, 218
XYZ
43, 52, 80
LUV
77, -37, -27
HWB
193, 47%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.