Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9ABFF5
RGB
154, 191, 245
HSL
216, 82%, 78%
HSB
216, 37%, 96%
CMYK
37, 22, 0, 4
LAB
76, -3, -31
LCH
76, 31, 265
OKLCH
0.80, 0.09, 258
XYZ
48, 51, 94
LUV
76, -20, -49
HWB
216, 60%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.