Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
798CA8
RGB
121, 140, 168
HSL
216, 21%, 57%
HSB
216, 28%, 66%
CMYK
28, 17, 0, 34
LAB
57, -2, -17
LCH
57, 17, 263
OKLCH
0.64, 0.05, 258
XYZ
24, 26, 41
LUV
57, -11, -25
HWB
216, 47%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.