Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
798CAA
RGB
121, 140, 170
HSL
217, 22%, 57%
HSB
217, 29%, 67%
CMYK
29, 18, 0, 33
LAB
58, -2, -18
LCH
58, 18, 265
OKLCH
0.64, 0.05, 259
XYZ
25, 26, 42
LUV
58, -11, -27
HWB
217, 47%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.