Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
798DA9
RGB
121, 141, 169
HSL
215, 22%, 57%
HSB
215, 28%, 66%
CMYK
28, 17, 0, 34
LAB
58, -2, -17
LCH
58, 18, 262
OKLCH
0.64, 0.05, 257
XYZ
25, 26, 41
LUV
58, -11, -25
HWB
215, 47%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.