Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7993B3
RGB
121, 147, 179
HSL
213, 28%, 59%
HSB
213, 32%, 70%
CMYK
32, 18, 0, 30
LAB
60, -4, -20
LCH
60, 20, 260
OKLCH
0.65, 0.06, 254
XYZ
26, 28, 47
LUV
60, -14, -29
HWB
213, 47%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.