Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7995B2
RGB
121, 149, 178
HSL
211, 27%, 59%
HSB
211, 32%, 70%
CMYK
32, 16, 0, 30
LAB
60, -5, -19
LCH
60, 19, 255
OKLCH
0.66, 0.05, 250
XYZ
27, 29, 46
LUV
60, -15, -27
HWB
211, 47%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.