Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
799AB7
RGB
121, 154, 183
HSL
208, 30%, 60%
HSB
208, 34%, 72%
CMYK
34, 16, 0, 28
LAB
62, -6, -19
LCH
62, 20, 251
OKLCH
0.67, 0.06, 245
XYZ
28, 31, 49
LUV
62, -17, -28
HWB
208, 47%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.