Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
799FB8
RGB
121, 159, 184
HSL
204, 31%, 60%
HSB
204, 34%, 72%
CMYK
34, 14, 0, 28
LAB
63, -9, -17
LCH
63, 20, 243
OKLCH
0.68, 0.06, 237
XYZ
29, 32, 50
LUV
63, -19, -25
HWB
204, 47%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.