Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79A3DF
RGB
121, 163, 223
HSL
215, 61%, 67%
HSB
215, 46%, 87%
CMYK
46, 27, 0, 13
LAB
66, -3, -35
LCH
66, 35, 266
OKLCH
0.71, 0.10, 257
XYZ
34, 36, 75
LUV
66, -21, -55
HWB
215, 47%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.