Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79AFF2
RGB
121, 175, 242
HSL
213, 82%, 71%
HSB
213, 50%, 95%
CMYK
50, 28, 0, 5
LAB
70, -4, -40
LCH
70, 40, 264
OKLCH
0.74, 0.11, 254
XYZ
39, 41, 90
LUV
70, -26, -62
HWB
213, 47%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.