Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79B8CA
RGB
121, 184, 202
HSL
193, 43%, 63%
HSB
193, 40%, 79%
CMYK
40, 9, 0, 21
LAB
71, -18, -16
LCH
71, 24, 222
OKLCH
0.75, 0.07, 218
XYZ
36, 43, 62
LUV
71, -30, -21
HWB
193, 47%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.