Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79BEE7
RGB
121, 190, 231
HSL
202, 70%, 69%
HSB
202, 48%, 91%
CMYK
48, 18, 0, 9
LAB
74, -14, -28
LCH
74, 31, 243
OKLCH
0.77, 0.09, 236
XYZ
41, 47, 82
LUV
74, -32, -41
HWB
202, 47%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.