Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7A96AE
RGB
122, 150, 174
HSL
208, 24%, 58%
HSB
208, 30%, 68%
CMYK
30, 14, 0, 32
LAB
61, -6, -16
LCH
61, 17, 250
OKLCH
0.66, 0.05, 244
XYZ
27, 29, 44
LUV
61, -15, -23
HWB
208, 48%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.