Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7A9BCA
RGB
122, 155, 202
HSL
215, 43%, 64%
HSB
215, 40%, 79%
CMYK
40, 23, 0, 21
LAB
63, -3, -28
LCH
63, 28, 264
OKLCH
0.68, 0.08, 257
XYZ
30, 32, 60
LUV
63, -17, -43
HWB
215, 48%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.