Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7B91A7
RGB
123, 145, 167
HSL
210, 20%, 57%
HSB
210, 26%, 65%
CMYK
26, 13, 0, 35
LAB
59, -4, -14
LCH
59, 15, 254
OKLCH
0.65, 0.04, 248
XYZ
25, 27, 40
LUV
59, -12, -21
HWB
210, 48%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.