Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7494A3
RGB
116, 148, 163
HSL
199, 20%, 55%
HSB
199, 29%, 64%
CMYK
29, 9, 0, 36
LAB
59, -9, -12
LCH
59, 15, 233
OKLCH
0.65, 0.04, 228
XYZ
24, 28, 39
LUV
59, -17, -16
HWB
199, 45%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.