Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7B96B6
RGB
123, 150, 182
HSL
213, 29%, 60%
HSB
213, 32%, 71%
CMYK
32, 18, 0, 29
LAB
61, -4, -20
LCH
61, 20, 259
OKLCH
0.66, 0.06, 253
XYZ
28, 29, 48
LUV
61, -15, -30
HWB
213, 48%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.