Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7B96BD
RGB
123, 150, 189
HSL
215, 33%, 61%
HSB
215, 35%, 74%
CMYK
35, 21, 0, 26
LAB
61, -3, -24
LCH
61, 24, 264
OKLCH
0.67, 0.07, 258
XYZ
28, 30, 52
LUV
61, -15, -35
HWB
215, 48%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.