Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7B9BCD
RGB
123, 155, 205
HSL
217, 45%, 64%
HSB
217, 40%, 80%
CMYK
40, 24, 0, 20
LAB
63, -2, -30
LCH
63, 30, 267
OKLCH
0.68, 0.08, 259
XYZ
31, 32, 62
LUV
63, -17, -45
HWB
217, 48%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.