Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB0FA
RGB
123, 176, 250
HSL
215, 93%, 73%
HSB
215, 51%, 98%
CMYK
51, 30, 0, 2
LAB
70, -3, -43
LCH
70, 43, 267
OKLCH
0.75, 0.12, 257
XYZ
41, 42, 96
LUV
70, -25, -68
HWB
215, 48%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.