Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB3E2
RGB
123, 179, 226
HSL
207, 64%, 68%
HSB
207, 46%, 89%
CMYK
46, 21, 0, 11
LAB
70, -10, -30
LCH
70, 31, 252
OKLCH
0.75, 0.09, 245
XYZ
38, 42, 78
LUV
70, -27, -45
HWB
207, 48%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.