Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB4EF
RGB
123, 180, 239
HSL
211, 78%, 71%
HSB
211, 49%, 94%
CMYK
49, 25, 0, 6
LAB
71, -7, -36
LCH
71, 36, 259
OKLCH
0.75, 0.10, 250
XYZ
40, 43, 88
LUV
71, -27, -56
HWB
211, 48%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.