Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB6EC
RGB
123, 182, 236
HSL
209, 75%, 70%
HSB
209, 48%, 93%
CMYK
48, 23, 0, 7
LAB
72, -9, -33
LCH
72, 35, 255
OKLCH
0.76, 0.10, 247
XYZ
40, 44, 86
LUV
72, -28, -52
HWB
209, 48%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.