Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB7FD
RGB
123, 183, 253
HSL
212, 97%, 74%
HSB
212, 51%, 99%
CMYK
51, 28, 0, 1
LAB
72, -5, -41
LCH
72, 42, 263
OKLCH
0.77, 0.12, 253
XYZ
43, 45, 99
LUV
72, -28, -65
HWB
212, 48%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.