Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB9CE
RGB
123, 185, 206
HSL
195, 46%, 65%
HSB
195, 40%, 81%
CMYK
40, 10, 0, 19
LAB
72, -17, -17
LCH
72, 24, 226
OKLCH
0.75, 0.07, 221
XYZ
37, 43, 65
LUV
72, -29, -24
HWB
195, 48%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.