Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BBEE9
RGB
123, 190, 233
HSL
203, 71%, 70%
HSB
203, 47%, 91%
CMYK
47, 18, 0, 9
LAB
74, -13, -29
LCH
74, 32, 245
OKLCH
0.77, 0.09, 238
XYZ
41, 47, 84
LUV
74, -31, -43
HWB
203, 48%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.