Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BC9FD
RGB
123, 201, 253
HSL
204, 97%, 74%
HSB
204, 51%, 99%
CMYK
51, 21, 0, 1
LAB
77, -14, -34
LCH
77, 37, 247
OKLCH
0.81, 0.11, 239
XYZ
47, 53, 101
LUV
77, -35, -51
HWB
204, 48%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.