Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BCAE4
RGB
123, 202, 228
HSL
195, 66%, 69%
HSB
195, 46%, 89%
CMYK
46, 11, 0, 11
LAB
77, -20, -21
LCH
77, 29, 226
OKLCH
0.80, 0.09, 221
XYZ
43, 52, 81
LUV
77, -36, -30
HWB
195, 48%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.