Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7C0604
RGB
124, 6, 4
HSL
1, 94%, 25%
HSB
1, 97%, 49%
CMYK
0, 95, 97, 51
LAB
26, 46, 37
LCH
26, 59, 39
OKLCH
0.37, 0.15, 29
XYZ
8, 4, 1
LUV
26, 81, 18
HWB
1, 2%, 51%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.