Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CACEF
RGB
124, 172, 239
HSL
215, 78%, 71%
HSB
215, 48%, 94%
CMYK
48, 28, 0, 6
LAB
69, -3, -39
LCH
69, 39, 266
OKLCH
0.74, 0.11, 257
XYZ
39, 40, 87
LUV
69, -24, -61
HWB
215, 49%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.