Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CAEF5
RGB
124, 174, 245
HSL
215, 86%, 72%
HSB
215, 49%, 96%
CMYK
49, 29, 0, 4
LAB
70, -2, -41
LCH
70, 41, 267
OKLCH
0.74, 0.12, 257
XYZ
40, 41, 92
LUV
70, -24, -65
HWB
215, 49%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.