Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CB8EA
RGB
124, 184, 234
HSL
207, 72%, 70%
HSB
207, 47%, 92%
CMYK
47, 21, 0, 8
LAB
72, -10, -32
LCH
72, 33, 252
OKLCH
0.76, 0.10, 245
XYZ
40, 45, 84
LUV
72, -28, -48
HWB
207, 49%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.