Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CCBE3
RGB
124, 203, 227
HSL
194, 65%, 69%
HSB
194, 45%, 89%
CMYK
45, 11, 0, 11
LAB
77, -21, -20
LCH
77, 29, 224
OKLCH
0.80, 0.08, 219
XYZ
44, 53, 81
LUV
77, -36, -28
HWB
194, 49%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.