Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CCFE9
RGB
124, 207, 233
HSL
194, 71%, 70%
HSB
194, 47%, 91%
CMYK
47, 11, 0, 9
LAB
79, -21, -21
LCH
79, 30, 225
OKLCH
0.81, 0.09, 220
XYZ
45, 55, 85
LUV
79, -37, -30
HWB
194, 49%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.