Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CD4EF
RGB
124, 212, 239
HSL
194, 78%, 71%
HSB
194, 48%, 94%
CMYK
48, 11, 0, 6
LAB
80, -22, -22
LCH
80, 31, 225
OKLCH
0.82, 0.09, 220
XYZ
47, 58, 90
LUV
80, -39, -31
HWB
194, 49%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.