Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7D2108
RGB
125, 33, 8
HSL
13, 88%, 26%
HSB
13, 94%, 49%
CMYK
0, 74, 94, 51
LAB
29, 39, 38
LCH
29, 55, 44
OKLCH
0.39, 0.13, 35
XYZ
9, 5, 1
LUV
29, 70, 22
HWB
13, 3%, 51%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.