Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7DAFE7
RGB
125, 175, 231
HSL
212, 69%, 70%
HSB
212, 46%, 91%
CMYK
46, 24, 0, 9
LAB
70, -6, -34
LCH
70, 34, 260
OKLCH
0.74, 0.10, 252
XYZ
38, 41, 81
LUV
70, -24, -52
HWB
212, 49%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.