Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7DB9C9
RGB
125, 185, 201
HSL
193, 41%, 64%
HSB
193, 38%, 79%
CMYK
38, 8, 0, 21
LAB
71, -17, -15
LCH
71, 22, 221
OKLCH
0.75, 0.07, 216
XYZ
36, 43, 62
LUV
71, -29, -19
HWB
193, 49%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.